Heightening Market Competition at Oregon Company Case Study

Heightening Market Competition at Oregon Company - grounds Study ExampleOregon Company, established in 2000, is in financial crisis and needs an urgent strategical decision from the management. The company is sinking deep in the pit of financial anguish facing the parsimony and its clients are struggling for their survival. The new CEO, Doug Graves is focused on restoring the Companys glory long time by focusing on the marketing strategies of the firm and expanding its scope of operation by bringing in new income generators. However, differing opinions in the companys management board concerning what strategies should be adopted present a challenging situation in choosing the best path for the companys recovery and survival in the future. In the case, the company has a business model that focuses on establishing the long-term relationship with its clients. The companys customer retention rate is over 93 percent, which is a perfect platform for revenue generation. The higher(preno minal) the rate of customer retention for a company, the higher will be the market share and then the rate of revenue generation (Samanta & IGI Global, 2014 Williams & Curtis, 2008). Unlike its competitors, Oregon Company markets website products to client association, ensuring bulk purchase, thus let down cost of purchasing for customers, $5,000 against competitors $20,000 to $100, 000 purchase prices. This boosts the buying power of its clients, assuming competitors do not engage in price wars. Site design assistance to clients also positions the company above its competitors. The company also has an butt on over its competitors in identifying clients associations and thus easy market targeting. However, it takes a long time to generate a new website for clients despite the fact that most activities are mechanized. This, in turn, affects customer service efficiency (Verma, 2012).