The Priming Effects of Counterfactual Thinking

While a large body of literature on counterf boutuals has explored the set up of conditional thinking on diverse variables suchasaffect(e.g.Roesel995).judgment(e.g.MillerandMcFarland 1986). self-inferencing (e.g. Roese and Olson 1993) and message interrogation (e.g. Krishnamurthy and Sivaraman 2002). there has been relatively little query on the footing soulal effects of conditionals (e.g. Galinksy and Moscowitz 2000), The present article examines the underfur effects of counterfactual thoughts on the evaluation of inclose messages. We pose that the mere act of thinking counterfactually primes an altemative-generation mindset that increases the accessibility of altematives to a given assemble, lead-in to an elimination of skeletal system effects. Our findings stick out to the literature on counterfactual thinking and de-biasing strategies. We consider the effects of counterfactual thinking on information processing in the context of close in messages since such mess ages lend themselves to the well-off exploration of altematives to the message arguments. Further, given the stout nature of close in effects in consumer behavior (Levin. Scheider and Gaeth 1998) framed messages would provide a strong test of the strength of counterfactual primes. If a person indulges in counterfactual thought and is hence exposed to a framed message, the altemative ofthe frame should be much than accessible due to the primed mental strategy of altemative generation, guide to a more balanced view of the product and decreased flesh effects.

Since attractive in counterfactual thinking necess itates considering altematives to a given ou! tcome, it should contract focus on just i frame of university extension and induce consideration of other frames of reference. Because framing effects be the result of focusing on a particular frame of reference (positive or negative), thinking counterfactually should subordinate this effect. We therefore ruminate that the generation of counterfactual thoughts should result in an elimination of framing effects such that the evaluation of positively framed messages is not significantly different from negatively framed messages. If you want to energize a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper