Strategic Marketing Assignment Example | Topics and Well Written Essays - 2000 words

Strategic Marketing - Assignment Examplethe researcher ventures to precise evaluate the four major components of market orientation which in turn en subjects companies to satisfy the needs and demands of their customers thereby maximizing value for the shareholders. Given the fact that companies puts the interest of customers on top of their priority list, their level of gratification is enhanced by several strategies implemented by high society managers that are aimed towards proper competitor indite and inter-functional coordination. All of this is achieved via adequate collection of analysis of market intelligence. In this particular project the researcher leave behind conduct a critical assessment of all of the above mentioned factors as well as high spot the effectiveness with which the researchers company conducts market orientation. By doing so, the researcher will be able to identify the gaps that exist in the companys market orientation strategies and make appropriate r ecommendations to the managing director.The subject is being addressed to the managing director of XYZ Company with the underlying aim of setting forth the effectiveness of the company with respect to the fundamental components of market orientation. Given the fact that having an effective marketing orientation strategy in place is one of the most pivotal activities to be performed by an organization, the researcher endeavours to pin point definite strategies that would enable the organization to enhance its market orientation effectiveness.In a world that is characterized by speedy changes in customer preferences, even faster progress in the field of technology and increasing enduringness of competitive contention, it becomes pivotal for organizations to develop a mechanism in order to generate information link up to the market, analyze the same and respond in view of that. The cluster of activities set forth by organizations perpetually in order to scrutinize, analyze as well as respond to the transformations in the market is termed as